Privacy Policy

Last updated: 8 July 2025

Thank you for choosing Vamix. Protecting your privacy and safeguarding our intellectual property are core to our business values. This Privacy Policy explains how Amara Vita Ltd ("Vamix", "we", "us" or "our") collects, uses, discloses and protects your personal information when you visit www.vamix.co.uk , purchase our products or otherwise interact with us (the "Services").

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of it, please do not use our Services.

Controller. Amara Vita Ltd, a company incorporated in England & Wales (Company No. [●]), with its registered office at 41 Vulcan House, New Horizons Court, Brentford, London TW8 9GH, United Kingdom, is the controller of your personal data under the UK General Data Protection Regulation (UK GDPR).

Contact. Questions, requests or complaints regarding this Policy or our data‑handling practices should be sent to privacy@vamix.co.uk or by post to the address above.

We collect and process the following categories of personal data:

  Category Examples How We Obtain It     Identity & Contact Data name, postal address, email, telephone number, social‑media handle provided by you when creating an account or placing an order   Account Credentials username, encrypted password provided by you   Transaction Data products purchased, order number, payment method (tokenised), delivery details, returns generated during checkout   Technical Data IP address, device ID, browser type, time‑zone setting, operating system, referring URLs collected automatically via cookies and similar technologies   Usage Data page views, clicks, session duration, search history collected automatically   Marketing Preferences consent status, preferred channels provided by you   Correspondence emails, chat transcripts, social posts, support tickets provided by you    

Children. Our Services are not directed to children under 13. We do not knowingly collect data from children. If you believe we have done so, please contact us so we can delete the information.
 

Under the UK GDPR we rely on the following legal bases:

1. Performance of a contract – to process and deliver your orders.
    
2. Legitimate interests – to improve our Services, prevent fraud, safeguard IP and manage our business (except where overridden by your rights).
    
3. Consent – for optional marketing communications and certain cookies.
    
4. Legal obligation – to keep records, satisfy tax and consumer‑protection laws.
    

  Purpose Legal Basis Key Activities     Fulfil orders & provide customer support Contract process payments, ship goods, handle returns, respond to queries   Manage your account Contract / Legit. interests authenticate login, maintain preferences   Improve & secure our Services Legit. interests analyse site performance, test features, prevent spam/fraud   Marketing & promotions Consent / Legit. interests send newsletters, show personalised ads (opt‑out anytime)   Compliance & dispute resolution Legal obligation / Legit. interests keep accounting records, cooperate with authorities, enforce terms     

We use essential, analytical and advertising cookies. For detailed information, please see our Cookie Policy.

We never sell your personal data. We may share it only with:

• Service providers (e.g. payment processors, fulfilment warehouses, IT‑hosting, analytics platforms, email service providers) bound by strict confidentiality and data‑processing agreements;
   
• Professional advisers (lawyers, auditors, insurers);
   
• Authorities where required by law or to protect our rights;
   
• Successors in connection with a merger, acquisition or asset sale (notice will be given).
   

Some service providers are located outside the UK/EEA. Where we transfer data internationally we rely on:

• Adequacy Regulations issued by the UK Government;
   
• Standard Contractual Clauses (SCCs);
   
• Supplementary safeguards such as encryption.
   

We implement appropriate technical and organisational measures, including encryption in transit, access controls, two‑factor authentication for admin accounts, and regular security audits. Despite our efforts, no system is 100% secure; please protect your own credentials carefully.

We keep personal data only as long as necessary for the purposes described above, including any legal, accounting or reporting requirements. Retention periods vary by category but are reviewed at least annually.

Subject to conditions under UK GDPR, you have the right to:

• Access the personal data we hold about you;
   
• Rectify inaccurate or incomplete data;
   
• Erase your data ("right to be forgotten");
   
• Restrict processing;
   
• Object to processing based on legitimate interests or to direct marketing;
   
• Data portability receive data in a structured, machine‑readable format;
   
• Withdraw consent at any time (without affecting processing already performed);
   
• Complain to the UK Information Commissioner’s Office (ICO) if you believe we are mishandling your data.
   

Requests can be submitted via info@vamix.co.uk. We respond within one month.

You may opt out of marketing emails at any time by clicking the unsubscribe link in our messages or contacting us. Transactional emails (e.g. order confirmations) are essential and cannot be opted out.

Our Services may include links to external websites. We are not responsible for the privacy or content of those sites. Please review their policies before providing any personal data.

"VAMIX®", the Vamix logo and all related names, product designs, images, text, graphics, videos and other content displayed on the Services are trademarks, registered trademarks or copyrighted material owned or licensed by Amara Vita Ltd and are protected by UK and international intellectual‑property laws.

• No licence is granted to you to use any of our trademarks or copyrighted content except as explicitly permitted in writing by us.
   
• Any unauthorised use, reproduction, distribution or modification of our IP is strictly prohibited and may result in civil and/or criminal liability.
   
• We actively monitor and enforce our IP rights, including via takedown notices and legal action where necessary.
   

We may update this Privacy Policy periodically. Material changes will be announced on our website or via email. The date of the latest revision is shown at the top.

This Privacy Policy and any dispute arising from it are governed by the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction, except where consumer protection laws provide otherwise.

If you have any questions, concerns or requests regarding this Privacy Policy, please contact:

Data Protection Officer
Amara Vita Ltd (Vamix)
41 Vulcan House, New Horizons Court
Brentford, London TW8 9GH, United Kingdom
Email: info@vamix.co.uk
Tel: +44 (0)7474 708 484
 

© 2025 Amara Vita Ltd. All rights reserved.